About the Project
Project Overview
Built a searchable athlete roster directory for AMR Agency, a NIL representation firm managing college basketball players across the U.S. The site serves as a centralized destination for brands, media, and partners looking to find and connect with AMR-represented athletes. Every profile. One place.
Key Features Implemented
- Filterable Roster: Full athlete directory with position-based filtering (Center, Forward, Guard, Point Forward, Wing) so brands and scouts can narrow immediately to the type of athlete they need
- Sortable Listings: Sort by height or name across all 34 athletes, with a one-click reset
- Individual Athlete Profiles: Dedicated profile pages for each player with photo, hometown, school, position, and height, built to scale as the roster grows
- Search Functionality: Site-wide search for quick direct lookups by name or school
Target Audience
Primary: Brands, sponsors, and marketers seeking NIL partnership opportunities with college basketball talent
Secondary: Media, journalists, and scouts researching AMR-represented athletes
Tertiary: Prospects and their families exploring AMR Agency’s existing representation portfolio
Strategic Positioning
NIL directories live or die by how fast someone can find the right athlete. The filter and sort architecture keeps friction low for a buyer audience that knows what they want. Individual profile pages give each athlete a professional web presence beyond social media, an increasingly important piece of the NIL sponsorship conversation. The subdomain structure (nil.amragencyllc.com) ties the directory cleanly to the parent agency brand without requiring a full site rebuild.
Project Outcome
AMR Agency now has a scalable, professional-grade athlete directory built to grow alongside their roster. The architecture supports adding new athletes and expanding profiles as the agency grows. For a firm whose value proposition is connecting athletes with brands, the directory turns that promise into a tangible, searchable product anyone can use.